SEO requires insider knowledge of markets, customer language, industry structure, jargon and regional differences.
This article was posted bye SEO book, recommending that companies not completely outsource their SEO. This is so important, SEO requires insider knowledge of markets, customer language, industry structure, jargon and regional differences. Be sure to assign a very knowledgable, key customer facing employee to be you SEO lead and/or SEO vendor liaison. This should not be an after thought. SEO is a zero sum game, and takes patience and should be done in house, if at all possible. Its challenging to do cost effectively and properly from the outside. Great INFOGraphic…
