Katherine Cleland On Marketing
News & Resources
The latest thoughts, tips and ideas on Marketing Strategy, marketing budgets and planning, go to market details and digital marketing.
In other words, the BLOG
Google Chrome and Your Lack of Privacy
Google's changing the privacy game, but its not "real privacy" and you're likely not to benefit. YOU are still the product, but instead of selling YOU personally, they're going to be selling your in a FloC or Cohort. You still have no control over what cohort they...
Google Ads Disables Modified Broad Match- Far reaching implications
Google announced last week it will be sunsetting the ability to add modifiers (+) to broad match keywords to make way for the expansion of Phrase Match. Starting July 2021, you will no longer be able to create new broad keywords with modifiers (+) in the string. It’s...
Building a Better Pitch Deck – Y Combinator
@theBrinkSBDC and the #SanDiegoAngelConference shared this perfect approach to building a BETTER Pitch Deck by Kevin Hale at Y Combinator Important advice like: Legible slides are ones that even old people sitting in the back row with bad eyesight can read. Here’s how...
Google Dec 20 Core Update changes Search
My clients are seeing significant changes with this revision. It is definitely rewarding good fundamental white HAT SEO, focused on Relevance, Authority and Trust. "Google’s December 2020 core algorithm update started rolling out on 3 Dec. It was the first broad...
Ascent SBA Marketing E-learning Free Platform
This is worth your time and effort: The U.S. Small Business Administration Administrator Jovita Carranza, today announced the launch of Ascent, a first-of-its-kind, free digital e-learning platform geared to help women entrepreneurs grow and expand their businesses....
The Most Important Part of Digital Marketing
It is deeply understanding your customer, and designing your plan based on knowing who they are, what they want, where they go, what words they use, what they're concerned about, how they shop, and what they buy. Everything else stems from those insights, both in...
A call for solutions for Small Business in Oregon
A call for solutions for Small Business in Oregon - Caroline Cummings RAIN "The entrepreneurs shared several suggestions for how state policymakers in Oregon could help to reduce barriers holding back starting and scaling businesses within the state. These are: • Move...
Digital Marketing Training at Oregon SBDC’s
Digital Transformation What do small, rural businesses need to be found and successful online? I've been funded by the Ford Family Foundation thru a grant with the OR SBDC's to travel to rural Oregon counties and do workshops and 1:1 site audits. This work is really...
New Marketing Skills- Crowd Funding for A Cause
The past year I've stepped into new roles in non-profit marketing for THREE wonderful organizations. By far the most challenging and strategic, because of all the moving parts, is crowd-funding. Raising donations with a strong donor database with a record of giving...
SEO– Not all About the Links
SEO- a Real Challenge for Most Small Businesses SEO is search engine optimization- the art and science of getting found on the web. In conversation with two new clients this week, both of whom are looking for lead generation. First one says, SEO- I've heard of that,...
Psychology of Blogs- Useful or Entertaining?
From Advanced Web Ranking: This is a great way to approach your content for your blog... 4 Psychological Concepts That Will Change the Way You Create Content Dana Loiz This post is for content creators of any kind who might be, just like me, facing the irritating...
Great Subcontractors
What a great subcontractor does is invaluable. They do more than a task. They should expand your team with professional knowledge, experience. The best sub-contractors aren't the lowest cost ones, they are the one's who have "been there, done that". They have made...