Katherine Cleland On Marketing

News & Resources

The latest thoughts, tips and ideas on Marketing Strategy, marketing budgets and planning, go to market details and digital marketing.  

In other words, the BLOG

 

Building a Better Pitch Deck – Y Combinator

Building a Better Pitch Deck – Y Combinator

@theBrinkSBDC and the #SanDiegoAngelConference shared this perfect approach to building a BETTER Pitch Deck by Kevin Hale at Y Combinator Important advice like: Legible slides are ones that even old people sitting in the back row with bad eyesight can read. Here’s how...

Google Dec 20 Core Update changes Search

My clients are seeing significant changes with this revision.  It is definitely rewarding good fundamental white HAT SEO, focused on Relevance, Authority and Trust. "Google’s December 2020 core algorithm update started rolling out on 3 Dec. It was the first broad...

Ascent SBA Marketing E-learning Free Platform

Ascent SBA Marketing E-learning Free Platform

This is worth your time and effort: The U.S. Small Business Administration Administrator Jovita Carranza, today announced the launch of Ascent, a first-of-its-kind, free digital e-learning platform geared to help women entrepreneurs grow and expand their businesses....

A call for solutions for Small Business in Oregon

A call for solutions for Small Business in Oregon - Caroline Cummings RAIN "The entrepreneurs shared several suggestions for how state policymakers in Oregon could help to reduce barriers holding back starting and scaling businesses within the state. These are: • Move...

Digital Marketing Training at Oregon SBDC’s

Digital Marketing Training at Oregon SBDC’s

Digital Transformation What do small, rural businesses need to be found and successful online?  I've been funded by the Ford Family Foundation thru a grant with the OR SBDC's to travel to rural Oregon counties and do workshops and 1:1 site audits.  This work is really...

New Marketing Skills- Crowd Funding for A Cause

New Marketing Skills- Crowd Funding for A Cause

The past year I've stepped into new roles in non-profit marketing for THREE wonderful organizations.  By far the most challenging and strategic, because of all the moving parts, is crowd-funding.  Raising donations with a strong donor database with a record of giving...