Katherine Cleland On Marketing
News & Resources
The latest thoughts, tips and ideas on Marketing Strategy, marketing budgets and planning, go to market details and digital marketing.
In other words, the BLOG
Generic Brand Commercial – AHA!
This Generic Brand Commercial is remarkable in its insipidness. It says nothing about nothing. So perfect, so True to life. i have had way too many creative conversations that are embodied in this execution... (did I really just say embodied in this...
SEO What is it, and Why do I need it for my Small Business?
"What is SEO, and why do I need to do it"? SEO is Search engine optimization- managing your website both on page and on the internet broadly for the search engines like Google and Bing so that you show up when people are searching for your services online. It...
Target Marketing using Free Census Data
Awesome, and very free resource courtesy of the US Govt. Census data for target marketing, including SEO, but also useful for Adwords and email and direct mail marketing. http://www.seomoz.org/blog/the-guide-to-us-census-data-for-local-seo
A Helping Hand: The Key People Every Entrepreneur Needs In Their Inner Circle
As Quoted in the Network Journal By: ANN BROWN Wednesday, December 11, 2013 http://www.tnj.com/small-business/helping-hand-key-people-every-entrepreneur-needs-their-inner-circle Small Business Who do you need on your startups board of advisors? A regular customer...
Award Winning Marketing!
Cleland Marketing and Boost Brand Solutions' Marketing campaign for Corvallis Benton County Economic Development wins Statewide Marketing Award. "Innovate. Grow. Thrive." Corvallis Economic Development Officers will accept the award on behalf of the Marketing Team...
On The Jobs Act for Startups…
Changes in Jobs Act - Summary for StartUps Note: We are not lawyers, this is not legal advice. Please consult your lawyer for details The revised JOBSACT will change the regulations for solicitation of funding. Most of us know this as the start to really open...
Is Page Rank Important.. SEO takes an Insider
SEO requires insider knowledge of markets, customer language, industry structure, jargon and regional differences. This article was posted bye SEO book, recommending that companies not completely outsource their SEO. This is so important, SEO requires insider...
The Jobs Act- The Hidden Grenade for Angel Investing
The Jobs Act- Unexpected Rules Proposed in addition to General Solicitation Written for the Seattle Angel Conference. We billed it as "The JOBS Act Consequences, New Rules for Angel Investors." It could just have validly been called, "The Hidden Grenade in the JOBS...
Win at Search Engine Marketing without Getting Scammed
[vc_row][vc_column][vc_column_text] Radio Interview with Katherine Cleland According to Katherine Cleland of Cleland Marketing, search has made it a lot more difficult to market a small, local business. Luckily, we had her in the studio to give us her rundown of what...