Zonta International, a global organization empowering women through service and advocacy needed a Brand Refresh, as part of an overall marketing strategy. Working with Boost Brand Solutions, evaluation of the brand’s core attributes was completed. In conjunction with the organizations leadership, the goals of communicating, Warmth, Professionalism and Honesty, as well as looking more modern, and appealing to the next generation with a revised brand identity were established.
Brand Refresh
