Product Positioning, Messaging

Project Info

MoneyTree Software was introducing new software as service products, that would compete with their traditional software.  They needed clarity in positioning and messaging to be able to compete with entrenched competitors

Client: MoneyTree Software

Design Partner:  Heidi Lewis Graphic Design

Date: October 2012

Skills: Product Definition, Market Segmentation, Positioning and Messaging Hierarchy


Posted on

February 11, 2021