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Marketing Strategy, Marketing Plans

Develop a World Class Marketing Strategy and Marketing Plan to Execute!
Market Sizing, Segmentation and Go to Market Strategies, all quantified and scalable.
Understand your targeted marketing costs and key metrics.

Branding and Communications Plans

Branding is in the mind of the beholder. Segment and Researching your Target Audience, Create Clear positioning and branding for your most valuable customers.

We’ll create your Communication Hierarchy, and train your agency, or manage your communications.

Fractional Director of Marketing

Need More Marketing?

Big Enough to Have Sales Force, but too small to Have a CMO?

Tired of managing too many Agencies who need supervision?

We take care of all your marketing, from planning, budget,  to execution and reporting.

Product Definition & Product Marketing

16 years of Product Marketing experience in Consumer products and high tech. We will help you define your product, the user experience, the minimum viable product and total lifecyle management for your customers

Go to Market Strategy

How to reach your customers, where they want to buy, when they want to buy, with the right message.  Low cost,  A/B testing,  cost effective, measured marketing launch plans.

Public Relations

More than just press releases. With the changes in Journalism, PR is getting harder. We provide outreach and connections to help your business get known in the right circles for the right reasons. Industry Press, National Press, Local Press

Digital Marketing

Web Architecture and Project Management

Website optimization for User Experience. User Focused. What should the layout look like? Navigation? Messaging? We handle the tough stuff, and contract with excellent web designers and developers to deliver a quality solution that meets your budget, and more importantly, serves your purpose.

Pay Per Click Marketing

They call us the Adwords Whisperers. Pay Per Click Gurus, Bing Ads. Focused on ROI, not clicks. It’s all about Quality!  Targeted and Efficient.  Avoid all the ways you lose money– Optimize :

Google Adwords and Bing Ads Campaigns.

Facebook Ads, Twitter Ads, YouTube Ads.

 More results, less spend.

Social Media Strategy

ROI on social media is only obtained by close watch on the budget, a clear plan, and strong execution. Social Media targeting and messaging must be linked to the core communication strategy

Search Engine Optimization

 Optimize your visibility on Google  and Bing Search.  Common sense measures.  Enough training to DIY.  Full Transparency. More results, less spend.

Additional Services

Education and Training

Custom tailored classes on marketing. Marketing for start-ups, Marketing on a budget, Low cost Marketing for Non-Profits, Online Marketing, Winning at Pay per Click, and SEO for small and medium businesses.

Pitch Coaching and Prep

Develop your funding pitch. I coach start-ups on defining, refining and communicating their marketing plans.


 Skilled Team

Top quality professionals, delivering results.  Cleland Marketing has created an extended team of hand selected professionals to work with on your business. All are seasoned industry veterans, tops at their crafts.  Including Strategic Marketers, Graphic Designers, Web Developers, Copy Writers, and much more.

Great Customer Support

Unlike many agencies, who “onboard” you, and then automate the client care and don’t ever report back, we take the personal approach. From returning phone calls to tailored reports, to turning on a dime, your satisfaction is what matters to us.

Marketing Essentials Videos

Non-Profit Digital Training

What Clients Say:

Katherine is simply one of the most intelligent and effective individuals I have ever had the pleasure of working with. She has an innate ability to listen, understand, strategize, communicate and deliver on a variety of projects for each of her clients.

John Harris

Owner Producer, Horsepower Productions

Katherine brings a powerful combination of deep technical and science basis to her marketing acumen and expertise. Katherine is able to digest a remarkable amount of tangible and soft technical/market/financial/business information and summarize and project it in a manner that allows critical decisions to be made

Ravi Sinha

Entrepreneur, Tamarin Global

Highly Recommended.  “I’ve done a few projects with Katherine. She knows her stuff and she’s great to work with.”
Robbin Block

Blockbeta Marketing

Katherine is one of the best marketing gurus that I have every had the pleasure of working with. Katherine is truly a powerhouse; she is a high energy, highly intelligent professional, with the critical thinking skills and creativity to pursue original, out-of-the-box approaches to new markets and new market initiatives. I would gladly work with Katherine again in a heartbeat, and would recommend her to any company that is seeking an top-notch advisor to help them reach new heights in profitable growth within their industry.

Heidi Eisips

San Jose State University: Adjunct Faculty

Katherine presented an outstanding workshop for our entrepreneurs as part of The San Diego Angel Conference. She clearly explained TAM, SAM, and SOM, how to analyze competition, how to produce a quality SWOT analysis, and presented innovative sources for finding supporting data. She’s a true market research pro who knows market sizing and strategy. Great advice for entrepreneurs.

Amy Duncan

Life Science Business Manager - Fund ManagerSBDC

“Katherine has a brilliant mind and a generous heart. “

Dave Blanchard