Google announced last week it will be sunsetting the ability to add modifiers (+) to broad match keywords to make way for the expansion of Phrase Match. Starting July 2021, you will no longer be able to create new broad keywords with modifiers (+) in the string. It’s...
It is deeply understanding your customer, and designing your plan based on knowing who they are, what they want, where they go, what words they use, what they’re concerned about, how they shop, and what they buy. Everything else stems from those insights, both...
