My clients are seeing significant changes with this revision. It is definitely rewarding good fundamental white HAT SEO, focused on Relevance, Authority and Trust.
“Google’s December 2020 core algorithm update started rolling out on 3 Dec. It was the first broad update since May, which is a longer gap than usual.
Reports indicate the update was a big one, with large volatility seen on the 4th. Search Engine Land reported that data received from several data companies had indicated that the update was “very big and substantial”. It is likely to take a couple of weeks to roll out fully.
It’s still too early to see full specifics, but SEOs have already started analysing the impact of the update, trying to understand what Google was trying to achieve.” https://www.wordtracker.com/…/googles-december-2020…?